![]() Microsoft is mostly known for its Windows operating system and Office products featuring Word, Excel, and PowerPoint. They are a $77 billion company with almost 100,000 employees (Microsoft, 2014). Microsoft is a software, services, and solutions provider based in Redmond, Washington. ![]() Note it was written prior to the release of Office on iPad. Below is my corporate diversification strategy analysis of Microsoft. Why should Microsoft buy Nokia? What do they gain? Should they go into the handset market? All of these questions depend on how the company sets up its corporate diversity strategy. Whether it was the naming of the new CEO, Satya Nadella, the release of the new Xbox, their purchase of Nokia, or, most recently, their move to put Office on the iPad, Microsoft has to make a lot of very important decisions, but how do that do that? Major decisions like the ones described in the news recently need context. Microsoft has been in the news for a lot of different reasons lately.
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